Birchwood Infiniti Blog

By: Myron Love

Wasabi Sabi on Taylor Avenue was the venue for the introduction of the all-new 2011 Infiniti M this past Wednesday evening. Birchwood Infiniti Nissan sales manager Daniel Adelman reports that about 100 guests turned out to view the new models and enjoy the sushi and refreshments.

The Infiniti M, Adelman notes, is available in either the M37 model with a 3.7-litre V6 engine or the M56 version with its 5.6L V8 direct injection engine. Both feature all-wheel drive; rear-wheel drive is available for the M56 model as part of the Sport package.

“The M has been completely redesigned,” Adelman says. “It’s a true sport sedan.”

The styling — with low front end and sculpted fenders — is modelled on Infiniti’s Essence concept car, he notes. “The M’s stance is like a cheetah in motion,” he adds.

“The interior is pure Infiniti,” Adelman says. “The M has a beautiful, spacious cabin, a Forest air conditioning system that filters out pollen and other irritants, superb audio, and leather seating. Semi-analine leather is an option with the Deluxe Touring and Technology package.

“It’s almost like being in your own living room.”

One new safety feature is the Blind Spot Intervention System, which detects cars coming up along side you when you are attempting to change lanes. The system will pull your vehicle back into your current lane should it detect another car in the next lane.

The Adaptive Control system allows you to drive in different modes depending on your mood and the road conditions.

The Eco-Mode system improves fuel economy by warning the driver to ease up when he pressing too hard on the accelerator.

The base price for the new M37 starts at $54,900 (plus freight and pdi). The fully-loaded M with V8 engine sells for $73,800.

Adelman reports that Infiniti sales have been “robust.”

“We tied our record for yearly sales last year,” he says, “and this year, we are on pace to exceed that record.”

He credits Birchwood Infiniti’s success to “competitive leasing and finance rates” as well as to a 72 per cent customer retention rate — the highest rate among Infiniti dealers in Canada.

“We treat our customers right,” he says.

http://www.infiniti.ca/en/general/corporate_info/futurevehicles/index.html

At Infiniti, we start with a vision of the senses we want to stir. Captured in flowing lines and magnetic shape. Crafted with the power to inspire. True luxury touches you.

The all-new Infiniti M embodies Infiniti’s passion for crafting a more vivid luxury experience—one that satisfies each of the senses. With its fluid surfaces and hand-crafted interior materials, each line draws your eye and each surface beckons your touch.

Performance, reshaped to ignite invigoration.
Infiniti engineers envisioned the all-new M to deliver a more fluid, naturally dynamic feeling of performance. By sculpting the power of the more than 400-hp 5.6-litre V8 and the 3.7-litre V6 VVEL engines to release like a rising wave, they crafted acceleration to feel limitless—while improving fuel efficiency.

Luxury, alive with the human touch.
Hand-crafted silver-powdered wood accents create a natural yet modern atmosphere. The custom leather was meticulously tested by touch around the world to create the perfect feel. Luxury made more sensory.

Industry-first technology, honed to anticipate.
At Infiniti, innovation is now tradition. The latest is a blind spot intervention system that warns of vehicles next to you and assists in returning the vehicle to its original lane. Our vision is a world without accidents, where technology anticipates and responds.

The Infiniti M will be arriving Spring 2010.

As seen in: “Newest models arriving for spring”

http://www.winnipegfreepress.com/subscriber/autos/articles/general/story/4142834p-4733514c.html

By: Myron Love
Updated: April 2 at 03:32 PM CDT

…Birchwood Infiniti Nissan officially introduced the newest Infiniti model, the EX 35, as well as the G37 coupe on Wednesday at a special-event evening at the Pointe West Auto Centre dealership. About 800 guests were invited to drop in between 5 and 9 p.m. to enjoy some wine, hors d’oeuvres and music and become acquainted with the models.

The EX 35 has actually been in since the beginning of February and the coupe since November. “We wanted to wait until spring to formally introduce the coupe,” says Birchwood Infiniti Nissan general manager Greg Flom.

Sales manager Phil Chow says the coupe has been totally redesigned. The sport coupe has a 3.7L engine with 330 hp and comes with either an automatic or six-speed manual transmission.

Chow points out that the interior has been extensively revamped, with several additional luxury touches incorporated in the new look.

The base price for the G37 Coupe is $51,897, including freight and pdi.

The EX 35 retains its predecessor’s ATTESA AWD system. The big new things, Chow says, is that the model has cameras imbedded all around to help with parking in close quarters and moving in reverse. The model also offers a quieter drive, touchscreen navigation, iPod compatibility, push-button start and intelligent keyless entry.

The new EX 35 has a 3.5L V-6 engine that puts out 297 hp. The base price is $42,000, including freight, pdi and AWD, and is $51,700 fully loaded.